Upward farms Visual language & Point of sale

Point of sale and marketing material development for Upward Farms microgreens. Upward Farms is an indoor vertical farming company on a mission to heal the broken food system and reconnect consumers with organic locally-grown food. Their microgreens have up to 5X more nutrients than other greens, are USDA certified organic, and are bursting with flavor and nutrition. Their greens are small, but mighty.

The challenge for this brand was to find a clean, simple way to feature multiple recipes on a variety of marketing materials. Our solution was to create a devise using the repeated logo shape to hold the recipes. We gave Upward Farms a visual language that was unique to the their brand identity that could be carried through collateral from social, to web, to print and beyond. This is a small, but mighty brand asset that will make a big impact on the Upward Farms’ brand differentiation.